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It took a bit of time, however Fanatics lastly got a key approval in Massachusetts that might see the product seller offering online sports wagering websites in the state this spring.

The Massachusetts Gaming Commission (MGC) resumed reviewing Fanatics' application for a license to run a mobile sportsbook in the commonwealth this week.

While the evaluation started recently, it got bogged down amidst issues about the business's strategies to cross-sell merchandise consumers on its brand-new sportsbook.

What's the plan?

BetFanatics handled to put those issues at ease enough on Thursday to the extent that members of the MGC discovered the operator had satisfied the needed requirements and was preliminarily suitable for a license for mobile sports wagering in Massachusetts.

The approvals suggest Fanatics can make an application for a momentary wagering license that would enable it to take bets when mobile betting goes live in Massachusetts in March.

However, getting to that point required multiple MGC meetings topped 2 weeks. And, while Fanatics did get the approvals it requires, the commissioners voted to attach an extra condition, which is that the company needs a responsible-gaming plan approved by its board of directors.

"Everyone else came in and mentioned as part of their applications and discussions that they had an official RG strategy or policy," Commissioner Eileen O'Brien stated on Thursday. "That is completely missing with this applicant."

Womp womp. @Fanatics wishes to demonstrate the technology behind its not-yet-launched sportsbook for the Massachusetts Gaming Commission ... but in a closed-door session. pic.twitter.com/icRUAXc94e

That will, nevertheless, need to be determined before Fanatics can launch in Massachusetts. The MGC heard on Thursday that such a company-wide plan would be authorized by an Enthusiasts compliance committee rather than the board at big, but the recommendation was one would be approved.

Fanatics has yet to start taking wagers anywhere but has actually gotten sports-betting licenses in Maryland and Ohio and states it has 5 other applications pending. The company provided a preview of its wagering platform recently but it was in a near to the public.

Still, Thursday's approvals put another sportsbook operator on deck to release in Massachusetts when mobile wagering starts, which the MGC hopes will be in early March. As many as 15 online sports betting websites might be taking action in the state under its present law and structure, in addition to retail betting set up to begin on January 31 at up to three casinos.

Fanatics is looking for among the 8 "tethered" licenses for online sports wagering in Massachusetts, which would be connected to Plainridge Park Casino. Seven "untethered" licenses are available also, which are not tied to brick-and-mortar video gaming facilities.