william-hill-profits-boosted-by-online-betting

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William Hill revenues improved by online wagering
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19 April 2013
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William Hill stated a strong performance in online wagering helped to enhance its first quarter operating revenues by 8%.

More sporting bets were made online than in its stores, with an increasing number positioned through its mobile apps.

The company stated, external that although it had a poor Cheltenham Festival, it had better luck in the Champions League.

It was the very first time no English football team had actually remained in the quarter finals because 1996.
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As such, while the yohaig code quantity paid to winning bets at the Cheltenham Festival was higher, the money punters put on English teams to advance to the Champions League quarter finals and beyond all entered into William Hill's coffers.
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The company said it had actually also enjoyed its best-ever outcome in a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been an effective start to 2013 in trading terms", stated president Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last 4 years, we aim to increase our share and are making substantial investments in marketing, innovation and individuals to attain that," he added.

On Monday, competing bookie Ladbrokes alerted that trading had been even worse than anticipated in the first 3 months of the year.

The firm blamed a drop in earnings from the Cheltenham Festival and lower earnings from high worth gamblers. It included that a high variety of cancelled conferences, because of the extreme winter, had also impacted its outcomes.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's efficiency and potential customers remain in stark contrast to the yohaig code troubles currently being faced at Ladbrokes.

"There are, naturally, headwinds, such as the fierceness of competitors in the sector and the usually pressed customer, however these are obstacles which the whole industry is facing," he added.
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Ladbrokes warns on slower trading

15 April 2013
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